Pricing
Want a price? It comes from a written scope.
And the scope comes from a call with me, not from a form.
Here is how it works. On the first call you get a clear yes or no and a rough range. If we go ahead, you get a written scope with a price beside every line, before the first day of work. Take a line out and the number changes. A change request later on gets a line of its own.
900+ projects since 2017 · 4.9★ · 400+ five-star reviews on Fiverr. Support is the whole team, not one person — reach us any time, and someone picks it up.
The written scope
One project, written up as a scope
The written scope I send puts each piece of work on its own line with a price beside it. It has three columns, so the things I’m not doing are written down too. You sign it off before the first day of work.
How the number is built
Four things decide a website quote
- 01
What the site has to do
A site with pages and a blog is one kind of job. A shop or a CRM integration is a different kind, with more work behind it. On the call I ask what a good month from the site would look like for you, and work back from there.
- 02
What already exists
Anything you already have is work you don't pay for again. Anything missing becomes a line in the scope.
- A design in Figma
- An old site with pages worth keeping
- Product data in a spreadsheet
- A domain and a host
- 03
What you will supply, and when
The scope says what comes from you and when, and the schedule is built around it.
- Copy
- Photos
- Logins
- Product data
- 04
What happens after launch
Your own team can look after the site with the runbook I hand over. Or you take a monthly care plan, with updates every week and a backup before each one. Either way it is priced as its own line, never bundled into the build.
What the research says
Four published figures on speed, trust and checkouts
Speed, trust and checkout figures, each from a separate published study.
These figures are other people’s research, quoted as published. Your own site’s numbers come from the free checks and the audit.
Sample scope
Move the lines of a sample scope between phases
Each line below is a piece of work on a typical marketing site, sorted into phase one, phase two and not doing. The bar shows how much of the work sits in phase one. It shows a share of the work, not a price.
The default is a marketing site with a CMS. Everything else waits for phase two, apart from the two things I don't do.
Phase one · 6
in the quote
- Home, services, about, contact, blog
- Design from your Figma or a reference site
- Contact and quote forms to your inbox
- A CMS or editor so you can change the content
- Speed pass: caching, image sizes, plugin audit
- Redirect map, sitemap, metadata, structured data
Phase two · 5
quoted separately once phase one is live
- WooCommerce: products, shipping, payments
- Client login with order history
- CRM or booking integration
- Logo and brand design
- Copywriting for the pages
Not doing · 2
I'll name someone who does, if you want
- Native mobile app
- Product photography
What you sign
A scope, as it arrives
Included
- Theme built to your design, editable in Elementor or the block editor
- Home, services, about, contact, blog — plus the pages in the sitemap we agree
- WooCommerce: products, shipping zones, payments, order emails
- Speed pass: caching, image sizes, plugin audit
- Redirect map from the old site, sitemap, metadata, structured data
- A runbook for your own updates, and a fix window after launch
Phase two
- Membership or client login area
- Multi-currency or a second language
- Custom integrations (CRM, booking, ERP)
- Logo and brand design — quoted separately
- Copywriting — quoted separately
Not doing
- Native mobile apps
- Product photography
- 900+ projects
- since 2017
- 4.9★
- 400+ five-star reviews on Fiverr
- 9+ years
- building WordPress and Next.js sites
Support is the whole team, not one person — reach us any time, and someone picks it up.
“The freelancer demonstrated excellent problem-solving abilities, tackling challenges head-on and coming up with innovative solutions, maintains clear, concise, and prompt communication. Any questions or concerns I had were addressed quickly and professionally.”
If you’d rather talk it through first, book a call with the person who would do the work.
Schedule a MeetingWhy is there no price list or quote calculator?
- There is no price list or calculator because a website's price depends on details that only come out in conversation. Is there an old site with pages worth keeping? Who writes the copy? Each answer changes the work. So the price comes in a written scope after a call.
How do I get a quote for a website, then?
- Book a free call. On the call we go through what the site must do. If you want to go ahead, the written scope follows, and nothing is charged before you sign it off.
Do you give a rough range before the scope?
- Yes — on the first call you get a clear yes or no and a rough range, so you know whether to continue before anyone spends time on a scope.
What if I only need a small fix or one page?
- Small jobs are quoted the same way, just shorter: one or two lines. WhatsApp or email is fine for those — describe the change and where the site lives, and you get a line back.