Web developer in Kalyani for shops and institutional suppliers
Kalyani was planned around its institutes, and any web developer in Kalyani is writing for the students and staff who change with each course or posting. Your site is where they look for your trade. It's also where a department checks you before an order is raised.
Overview
A counter and a purchase order
A new arrival needs a lot at once and has no loyalty yet to anyone. They pick from what a search shows them, and they pick quickly.
Institutional supply is the other market. A department buys on paper, and it checks a supplier's record before a purchase order is raised.
The two rarely need the same site. A newcomer wants a street and a phone number, while a department wants registrations and past orders, so each is scoped on its own.
If you serve both markets, the newcomer side usually goes up first, because it is the one that has to be found. The department side can follow as its own section, once you've gathered the registrations it needs.
What a scope from me looks like
A shop's scope, line by line
Included
- A written scope: every page and feature as its own line, agreed before work starts
- Design to build, reviewed on a staging URL that stays open the whole project
- Mobile first — checked on a real phone
- Domain, hosting and every account created in your name from day one
- Name, street and phone near the top, checked on a phone
- Basic on-page SEO: titles, descriptions, headings, sitemap, Search Console connected
- A runbook at handover: how to edit it, what renews and when
Phase two
- A separate institutional-buyer section, if that market genuinely applies
- A product or service list with enquiry
- Ongoing SEO once the site has traffic to read
- A maintenance plan once the site is live
- Logo and brand design, quoted separately from the build
Not doing
- Guaranteed rankings
- Deciding which market you serve — that call is yours
Side by side
Which details go stale, and who fixes them
Agreed in the scope, and written into the runbook at handover.
Opening times
- Where it sits
- Near the top of every page
- Who keeps it current
- You, following the runbook
Prices
- Where it sits
- On each service page, if you show them
- Who keeps it current
- You, or me on a maintenance plan
Phone and WhatsApp
- Where it sits
- A button that stays on screen
- Who keeps it current
- Set once at launch, changed only if the number does
Registrations
- Where it sits
- The section written for departments
- Who keeps it current
- Added when a new number is issued to you
You can make your own edits whenever you like.
Where this comes from
Who does the work
I lead every project myself, and the people building with me are employees, some in the Kolkata, India office and some remote. The about page introduces them, and finished builds are on the projects page. Pick one close to your trade and see how it's laid out.
What moves the number
What changes the size of the job?
Whether a department needs a section of its own is the biggest of these choices. The rest are smaller.
- 01Whether institutional buyers need a section of their own
- 02How many services need a page each
- 03Photographs of the premises, new or already on hand
- 04Registrations or certifications a department will ask to see
- 05Help keeping opening times and prices current after launch
- 06Whether a second language is worth adding
What gets built here
Name, street, phone
Three details go near the top, in plain words. Each is set up before launch and checked on a phone.
- The business named by its trade, so someone who's never walked past can find it by what it sells.
- A full street address, written so a map app can find the door, with a landmark if the lane is hard to spot.
- A phone or WhatsApp button, so the first contact takes one tap.
Nearby
Nadia, and the towns nearby
Kalyani sits in Nadia district, alongside Krishnanagar and Ranaghat.
FAQ
Regulars, Bengali, photos, prices and payment
A first version can be small and still cover all of this.
Our regulars already know us. Why would a site help?
- Many of the people who knew you have moved on with a course or a posting, and the people replacing them haven't heard your name yet. A site is where they find it.
Does the site come with a Bengali version?
- Not by default. If enough of your customers would read it in Bengali, a Bengali section is added, and that is decided on the call from what you know of them.
Do the photographs need to be professional?
- No. A sharp phone photo of your actual counter or shopfront is enough, as long as it shows the place as it looks today.
What does a supplier to one of the institutes need on the site?
- A page a purchase officer can print, file and find again when the next order comes round. It says what you supply and lists your registrations, with a named contact at the bottom for the order itself.
Can the site show our prices?
- Yes, if you want them there. Each price sits beside the thing it's for, and you can change it yourself by following the runbook, so the figure a customer reads is the one you charge.
Does the site need to take payments?
- No. It can stop at your address and a way to call or message you. Online payment can be added later, as a separate line in the scope.
Next step
Bring what you sell and who buys it
Tell me what you sell and who buys it from you. A shop and a department supplier start in different places. The first call works out which one you are. If a department has already asked you for papers, bring the list it gave you.
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