Web developer in London: pages for the boroughs you serve
The first version of a site I build for a small business or specialist starts with the work you'd like more of, and leaves the rest for later. From the first call to launch, the web developer in London you're talking to is me.
Overview
What do you already own?
Before anything new is designed, I list what your business already holds. I start with the domain. The hosting comes next, then every login tied to the site. Some may sit in your name and some may not. Either way, you'll know where each one sits before we plan anything.
What gets built here
Four questions, in the order I ask them
These four answers shape a small business website in London that customers find when they search their own borough.
- 01Which boroughs do you serve? — The ones you'll travel to, named one by one, each with a page where the work there is steady.
- 02Which services pay? — These get full pages; the rest get a line each.
- 03Which customer would you take ten more of? — The home page is written to that person.
- 04How should people get in touch? — A phone number, an email and a short form, placed where someone reading on a phone sees them straight away.
What a scope from me looks like
First version, set out in full
Included
- A written scope: every page and feature as its own line, agreed before work starts
- Design to build, reviewed on a staging URL that stays open the whole project
- Mobile first — checked on a real phone
- Domain, hosting and every account created in your name from day one
- An inventory of the domain, hosting and every existing login, with the name each one sits under
- A page for each borough and each service you name
- Basic on-page SEO: titles, descriptions, headings, sitemap, Search Console connected
- Editor access, so your staff can add a borough or a service without me
Phase two
- Pages for further boroughs or services, once there's work in them
- A booking or enquiry flow for the customer you want more of
- Ongoing SEO once the site has traffic to read
- A maintenance plan once the site is live
- Logo and brand design, quoted separately from the build
Not doing
- Guaranteed rankings
Each line of the scope is agreed with you before work starts. Anything added later goes in as a new line you can see, so the record of what's being built stays complete.
What moves the number
What adds to web development London-wide
Most of the work is in pages. A borough with its own page takes more writing than one named in a line, and services follow the same rule.
| What changes it | Why |
|---|---|
| Boroughs with a page | each one is written separately, so no two read alike |
| Services with a page | the ones that pay get full pages, and the others share one |
| Existing logins | an account held in someone else's name has to be traced before the build |
| Search traffic to keep | current addresses are mapped to the new ones |
| A booking system | connecting one to your calendar adds work of its own |
| Design carried over | anything kept from the current site is matched rather than redrawn |
What changes the size of the job.
Where this comes from
Behind the build
Clients in many countries make up my record of 900+ projects completed since 2017, and UK clients who were happy to be named have left their own reviews on the projects page.
I am based in Kolkata, India, and I work remotely. I lead the build myself. If an offshore web developer is new to you, the staging link lets you watch every page take shape. The team works on your schedule, in your time zone.
A video call, not a visit
Whoever set up your domain and hosting, have their name or the logins with you when we speak. We'll go through them together, and you'll leave the call knowing which accounts are in your name.
Nearby
Further north: Leeds and Manchester
Read the Leeds page for partner profiles at law and financial firms, or the Manchester one for recovering an existing site before a rebuild.
FAQ
Narrowing down, in practice
Version one is the focus throughout.
Will a narrow site lose the customers it doesn't name?
- A narrow site keeps those customers, because the other services and areas still appear, in a line or a short section each. What changes is which ones get a full page, and more pages are added as other areas grow.
What should a business gather before the scope is written?
- Gather the domain login, the hosting login and any account tied to the current site. If one can't be found, note who set it up, and we'll trace it together.
Can the current site be kept instead of rebuilt?
- Keeping the current site makes sense when it loads well on a phone and its platform lets you add pages. I would then build the new borough pages inside it. Where the platform won't take new pages cleanly, I'd rebuild.
Can someone in the business edit the pages after launch?
- Someone in the business can edit the pages after launch. Before the site goes live, I take them through changing a service and adding a new area on a call, and the steps are written down for later.
Who lays out the pages?
- The pages are laid out by the designer in my Kolkata, India office, and I build them. Your own photographs and colours go into every layout. Treat me as your website designer in London as well as your developer.
Next step
Three boroughs to begin with
Three boroughs are enough to begin. Name the ones that bring you the most work when we speak, and they become version one's first pages, with the rest waiting in phase two.
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