What keyword density should I aim for?

Nobody ranks by density any more, but the number still catches two mistakes: a page that never says its own topic, and one that says it every sentence. Around 0.5–2 % for the main phrase, used naturally in the title, the opening and a heading, is a sensible range to aim for.

What is a good readability score?

For web copy aimed at customers, a Flesch reading ease of 60 or higher (grade 8 or below). Legal or technical pages can sit lower. Long sentences pull the score down more than anything else, so shorten those first.

How long should a page be?

As long as it takes to answer the visitor's question. A service page usually needs 300–800 words to say what, for whom, where and why you; a how-to guide can need 1,500.

Does it read headings from pasted HTML?

Yes — paste the page source and the tool strips the tags, reads the H1–H6 into an outline, and checks the focus keyword against them. Markdown # headings work too.

Is my draft sent anywhere?

No. Everything is calculated in your browser, so unpublished pages and client work stay private.

Keyword & Content Analyzer

Paste the copy of a page or a draft — text, markdown or HTML — and see what a search engine and a reader will make of it: word count and reading time, readability (Flesch), long sentences and paragraphs, the words and phrases you repeat, the headings, and whether your focus keyword is where it should be. Runs in your browser.

A free keyword and content analyzer that runs in your browser: paste a page's text, markdown or HTML and get word count, reading time, Flesch readability and grade level, long-sentence and paragraph warnings, keyword and phrase density, the heading outline, and a focus-keyword check (first 100 words, headings, density). Nothing is uploaded.

A page that never says the words people search for will not rank for them — however good the writing is.

Paste a draft; see the words that carry it, how it reads, and what Google will show.

Your textPaste plain text, markdown (# headings) or the page HTML — tags are stripped, headings are read.Focus keyword (optional)The phrase this page should rank for.

Nothing leaves your browser — analyse a client draft or an unpublished page without worry.

Words0

Sentences0

Paragraphs0

Reading ease—

Grade level—

Headings0

Runs in your browser — nothing is uploaded, nothing is stored. Close the tab and it is gone.

After the rewrite

Your page, written around what people search

Left: a page that says the right things, but not in the words people type into Google, with sentences that are hard to follow on a phone. Right: the same page written around the question people search, with the main phrase in the title, the opening and a heading, shorter sentences, and headings a reader can skim. A title written that way is less likely to be rewritten in the results.

The words people search for, on the page they land on
Titles and descriptions less likely to be rewritten by Google
Sentences and paragraphs short enough to read on a phone

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Bring what the tool found. I lead every project, and on the call we go through the list together and decide what to fix first.

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How it works

How to use the Keyword & Content Analyzer

01Paste the text, markdown (# headings) or the page HTML.
02Read the numbers and the suggestions — long sentences, thin text, missing headings, keyword stuffing.
03Add a focus keyword to check it is in the first 100 words, a heading, and at a natural density.

Good to know

What good looks like on the web

Reading ease 60 or above, sentences under 20 words on average, a heading every 200–300 words, and the main keyword used naturally — around 0.5–2 % of the words, in the title, the first paragraph and one heading. Length depends on the page: a service page needs 300–800 words; a guide, more.

In more depth

About the keyword & content analyzer

What search engines and readers both want from a page

The same things, as it turns out: a clear statement of what the page is about, early; headings that let a reader skip to the part they need; sentences short enough to follow on a phone; and enough substance to actually answer the question.

The analyser puts numbers on those: reading ease, sentence length, paragraph length, headings per word count, and where the focus keyword appears. Fix the red suggestions first; each one makes the page easier for a person to read.

FAQ